Roger Dawson "Secrets of Power Negotiating for Salespeople: Inside Secrets from a Master Negotiator"
In this revised and updated paperback edition, master negotiator Roger Dawson turns his attention to the person on the other side of the desk - the salesperson who's trying to close a deal with the most favorable terms. The goal of most negotiations is to create a win-win situation. Imagine if you could win every negotiation and leave the other person feeling like he or she has won too. This book teaches you how to be the power sales negotiator that can do exactly that. You will always come away from the negotiating table knowing that you won and knowing that you have improved your relationship with your buyer. Roger Dawson gives salespeople an arsenal of tools that can be implemented easily and immediately.