Brad Stone "The Everything Store: Jeff Bezos and the Age of Amazon"
Amazon.com started off delivering books through the post. But its visionary founder, Jeff Bezos, wasn't content with simply being a bookseller. He wanted Amazon to become "the everything store", offering limitless selection and seductive convenience at disruptively low prices. To achieve this end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now . .. In writing this book, Brad Stone has enjoyed unprecedented access to current and former Amazon employees and Bezos family members, to give readers the first in-depth, fly-on-the-wall account of life at Amazon. Even compared to tech's other elite innovators - the likes of Jobs, Gates and Zuckerberg - Bezos is a very private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing. THE EVERYTHING STORE is the...