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Электроника Wiley Publishing, Inc

| 1С / Группа "Марко Поло" | 1С / Истрасофт | 1С / Кордис & Медиа | 1С / Межвузовская лаборатория интенсивных методов обучения "SPLINT" | 1С / Мультимедиа технологии | 1С / ООО "Издательство" | 1С / ООО "Физикон Лаб" | 1С / ЭргоСоло | 1С-СофтКлаб / PIPE Studio | 1С-СофтКлаб, 2K Games, / Gearbox Software | 1С-СофтКлаб, Activision, / Treyarch | 1С-СофтКлаб, Konami | 1С-СофтКлаб, SEGA / Sports Interactive | 2K Games | 2K Games, / Irrational Games | 2K Games, / Turtle Rock Studios | 2K Games, / Visual Concepts | 2K Play, / Gearbox Software | 2K Sports, / Visual Concepts

Eric Siegel "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die"

3909.00 руб

In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: •What type of mortgage risk Chase Bank predicted before the recession. •Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. •Why early retirement decreases life expectancy and vegetarians miss fewer flights. •Five reasons why organizations predict death, including one health insurance company. •How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. •How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! •How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. ...

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Chris Treadaway, Mari Smith "Facebook Marketing"

3016.00 руб

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.

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