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Электроника Penguin Books Ltd.

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Ken Robinson "The Element: How Finding Your Passion Changes Everything"

1346.00 руб

The element is the point at which natural talent meets personal passion. It is here that people feel most themselves, inspired and able to achieve at their highest levels. In this ground-breaking book, world renowned creativity expert Ken Robinson identifies a crisis in education and business: whether it's a child bored in class, a disillusioned or misused employee or someone who feels frustrated but can't quite explain why, too many people don't realize what they are capable of achieving. Through stories of people - like Vidal Sassoon, Ariana Huffington and Matt Groening - who have recognized their unique talents and been able to make a successful living doing what they love, Robinson argues that age and occupation are no barrier and explains how it is possible for each one of us to reach our element. With a wry sense of humour, Ken Robinson inspires us, above all, to reconnect with our true self - it could just change everything.

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John Kenneth Galbraith "The Great Crash 1929"

1155.00 руб

No account of the financial insanity of 1929 has been issued in a form at once so readable, so humorous, and so carefully authenticated as this classic book. J.K.Galbraith examines the 'gold rush fantasy' in American psychology and describes its dire consequences. The Florida land boom, the operations of Insull, Kreuger and Hatry, and the fabulous Shenandoah Corporation all come together in this penetrating study of concerted human greed and folly. From the cold figures of Wall Street the author wrenches a truly human drama. Формат: 13 см x 19,5 cм.

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Alan Greenspan "The Age of Turbulence"

2227.00 руб

The most remarkable thing that happened to the world economy after 9/11 was ... nothing. What would have once meant a crippling shock to the system was absorbed astonishingly quickly, partly due to the efforts of the then Chairman of the Federal Reserve Board, Alan Greenspan. The post 9/11 global economy is a new and turbulent system — vastly more flexible, resilient, open, self-directing, and fast-changing than it was even twenty years ago. The Age of Turbulence is an incomparable reckoning with the nature of this new world — how we got here, what we're living through, and what lies over the horizon, for good or ill, channelled through Greenspan's own experiences working in the command room of the global economy for longer and with greater effect than any other single living figure. Формат: 13 см x 19,5 cм.

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Niall Ferguson "The Cash Nexus"

1872.00 руб

Generations of historians have shied away from the truth behind the cliche: money makes the world go around. In the same style and manner that made "The Pity of War" an international bestseller, Niall Ferguson answers the big questions about finance and its crucial place in bringing happiness and despair, warfare and welfare, boom and crash to nations buffeted by the onward march of history. Starting in 1700 and ending today, "The Cash Nexus" is a dazzling, powerful and controversial explanation of modern world history and the fundamental force that lurks behind it all. Формат: 13 см x 19,5 cм.

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Joel Mokyr "The Enlightened Economy: Britain and the Industrial Revolution: 1700-1850"

1286.00 руб

Why did Western countries become so much wealthier than the rest of the world? And what explains the huge rise in incomes during the Industrial Revolution - and why did Britain lead the way? In the years between the Glorious Revolution and the Great Exhibition, the British economy was transformed. Joel Mokyr's landmark history offers a wholly new perspective for understanding Britain's extraordinary rise during the Industrial Revolution, showing how intellectual, rather than material, forces were the driving force behind it. While empire, trade, resources and other factors all played a part, above all it was the creative ferment of the Enlightenment - with its belief in progress and scientific advancement - that affected the economic behaviour of thinkers, inventors, entrepreneurs and artisans, taking Britain into the modern era. Linking ideas and beliefs to the heart of modern economic growth, "The Enlightened Economy" will transform the way we view the Industrial Revolution.

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Abhijit V. Banerjee, Esther Duflo "Poor Economics"

1346.00 руб

Why would a man in Morocco who doesn't have enough to eat buy a television? Why do the poorest people in India spend 7 per cent of their food budget on sugar? Does having lots of children actually make you poorer? This eye-opening book overturns the myths about what it is like to live on very little, revealing the unexpected decisions that millions of people make every day. Looking at some of the most paradoxical aspects of life below the poverty line - why the poor need to borrow in order to save, why incentives that seem effective to us may not be for them, and why, despite being more risk-taking than high financiers, they start businesses but rarely grow them -Banerjee and Duflo offer a new understanding of the surprising way the world really works.

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Julie Jansen "I Don't Know What I Want, But I Know It's Not This: A Step-by-Step Guide to Finding Gratifying Work"

1672.00 руб

There is an epidemic in this country, one that continues to spread despite fluctuations in the economy. A dishearteningly large number of people dislike what they do for a living. In this revised and updated edition of "I Don't Know What I Want, But I Know It's Not This: A Step-by-Step Guide to Finding Gratifying Work", career coach Julie Jansen shows how anyone unhappy with their employment - or lack of - can implement a real and satisfying career transformation. A range of quizzes and personality exercises help you to identify the type of work for which you're best suited, and then, using real-life examples and a useful resource guide, Jansen shows you how to transform even a period of crisis into an opportunity, providing the inspiration and know-how to effect positive change.

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Geoffrey Miller "Spent: Sex, Evolution, and Consumer Behavior"

1777.00 руб

A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers.

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